Journey to the home of safari
Tourism is Kenya’s largest foreign exchange earner. Kenya’s natural endowments in wildlife, its pleasant climate, beautiful scenery, sandy beaches, developed hotel infrastructure and hospitable people have made the country a major tourist destination. In 1997 the country experienced a decline of tourist arrivals due partly to the deterioration of the infrastructure as a result of the El Niño phenomenon and partly to the adverse publicity in the international media.
The Government is committed to providing an enabling environment for tourism and has established the Kenya Tourist Board, a state corporation, which works together with the private sector to promote tourism. The Board has embarked on a successful tourism promotion which has led to the industry’s recovery from the slump and is now on a growth path. Alongside the traditional tourist attractions of the seaside and wildlife safari, are other destinations like cultural heritage tours, photography and art safaris, ornithological tours, Eco tourism and sports.